Track referral traffic from AI search engines to your site
See which pages users visited from AI search engines to help you optimize your site for conversion from ChatGPT, Perplexity, Claude, and more
See Your AI Traffic at a Glance
Track referral traffic to your site from AI search engines
Why Tracking AI Referrals Matters
The AI Search Revolution
AI platforms are rapidly becoming primary search tools. ChatGPT alone drives 50% of all AI referral traffic, with millions of users now relying on AI assistants to search for information, compare products, and make purchasing decisions – bypassing traditional search engines entirely.
Hidden Traffic Sources
Without proper tracking, AI referrals often appear as "direct" traffic in GA4, masking their true source. Businesses are seeing anywhere from 0.5% to 3% of their total website traffic coming from AI platforms – but many don't even know it's happening.
Strategic Insights
Understanding your AI referral traffic helps you optimize content for AI discovery, track which platforms drive the most valuable visitors, and stay ahead of the shift from traditional SEO to AI-driven search. This data is crucial for adapting your digital strategy to the AI-first future.
Competitive Advantage
Early adopters who track and optimize for AI referrals gain a significant edge. As AI search experiences grow, those who understand and leverage this traffic can boost their online visibility and capture leads that competitors miss.
Start Tracking AI Referrals Today
Connect your Google Analytics to XFunnel and get instant visibility into your AI search traffic. No complex setup required – we handle everything automatically.