Discover the latest insights, tutorials, and updates about AI technology and search engines
We are excited to announce that XFunnel has entered into an agreement to be acquired by HubSpot, marking a new chapter in our mission to help marketing teams succeed in the age of AI.
We analyzed 56,223 citations across 4 countries and 6 AI search engines to see whether search results adapt to local markets - or if US-based sources dominate everywhere.
Using XFunnel's Hallucination Score monitoring across 437 companies, we tracked which AI engines accurately represent verified business capabilities like SOC2 compliance and service areas - the results reveal critical gaps in AI business intelligence.
I tested GPT-5, Claude, and Gemini with real-world content tasks. Read my comparison and find out which AI model performs best for different content types.
2.5 million citations analyzed. The verdict? GPT-5's citation patterns show the smallest changes we've ever tracked between major AI releases. Here's what the data reveals.
Discover the real strategies that work for getting your content cited in Google AI Mode. Learn why following Google's official advice might be holding you back and what actually drives AI citations.
Learn the key differences between SEO and GEO (generative engine optimization). Discover how to optimize your content for both search engines and AI systems like ChatGPT in 2025.
Debunking the most common myths and misconceptions about Generative Engine Optimization that are holding brands back from AI search success.
Discover how ChatGPT Shopping is revolutionizing eCommerce discovery and what brands need to know to optimize their presence in AI-powered shopping experiences.
Understanding the evolving landscape of search queries as AI transforms how users interact with search engines.
Analysis of 561,415 citations reveals a dramatic 40x increase in Perplexity AI referencing Reddit content between February and April 2025
An in-depth analysis of how different content formats and structures influence AI search engine citations and recommendations.
From blue links to AI Mode: $75B on AI in 2025 - what's Google going to do next?
See why getting on the shortlist of ChatGPT, Gemini, and Perplexity matters - and how early-funnel content can get you there, based on 22,000+ AI responses.
An in-depth analysis of 40,000 AI search engine responses and 250,000 sources to understand what content gets cited and why.
What we see in the user interface—rich citations, web search, advanced reasoning—doesn't always match what an API actually delivers. Here's a concise but technical look at the differences.
A comprehensive guide to llms.txt, the emerging standard for AI-friendly web content, and its implications for the future of SEO and search.
Discover the latest AI search engine optimization strategies that are driving results in 2025, from citations to content structure.
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Discover how AI is revolutionizing SEO and learn actionable strategies to optimize your content for both search engines and human readers.
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Why AI-Powered Search Is Changing Everything - Discover how AI search engines are revolutionizing content discovery and learn how to optimize your content for maximum visibility.
A deep dive into Perplexity AI's architecture, exploring its base model, RAG system, and company recommendation algorithms.