Test what works on AI search. Don't Guess.
AI search is evolving weekly. XFunnel bakes experimentation into your workflow so you learn fast and keep what moves the needle.
What You Get
Data-driven experimentation loops
We couple GA4 outcomes with AI visibility metrics like Share of Voice and brand sentiment across engines. No more guesswork — just systematic testing and clear results.
Key Capabilities:
- Hypothesis → rollout → measurement loops
- Tests for new content, external content, and UGC
- Visibility + citation tracking to see why performance changed
Types of Experiments
Stop guessing. Start testing.
New content
Test fresh content strategies to maximize AI visibility and engagement.
Content refresh
Update and optimize existing content for better AI performance.
AI Technical Review
Technical optimizations specifically for AI understanding and indexing.
UGC
User-generated content strategies that boost natural mentions.
Affiliate
Partner and affiliate content that drives AI citations.
PR + News
Press releases and news coverage for AI visibility.
Stop guessing. Start testing.
Join the experimentation-driven approach to AI search optimization